Sensitive skin, decoded

Know what's on the label.
Know what it means for you.

Independent, plain-English guides to ingredients, allergies and sensitive skin, so you can read any label, spot your own triggers, and shop with confidence.

When it's something you ate

Not every reaction comes from what you put on your skin. Our Food wing covers the colours, preservatives and foods linked to hives, itching and eczema flares, never digestion.

Food and skin

Explore the Food wing

Foods and additives that trigger skin reactions, and a calm way to find your own.

colour

Allura Red (E129): The Red Azo Dye Linked to Hives and Itching

Allura Red (E129) is a synthetic red azo dye in sweets, drinks and snacks, and one of the colours linked to hives and flushing in sensitive people. What it is, who reacts, and how to spot it.

natural

Annatto (E160b): The Natural Colour That Can Still Trigger Skin

Annatto (E160b) is a plant-derived yellow-orange food colour in cheese, butter and snacks, and a recognised, if uncommon, trigger of hives in sensitive people. What it is, where it hides on UK labels, and calm steps if you suspect it affects your skin.

additive - antioxidant preservative

BHA and BHT (E320, E321): Antioxidant Preservatives and the Skin

BHA (E320) and BHT (E321) are antioxidant preservatives that keep fatty foods from going rancid, and they turn up in cosmetics too. A plain-English UK guide to what they are, who reacts, and how to spot them on a label.

colour

Brilliant Blue (E133): The Synthetic Blue Dye and the Skin

Brilliant Blue (E133) is a synthetic blue colour in drinks, sweets and even mouthwash. Reactions are less common than with azo dyes, but they happen. What it is, where it hides on UK labels, and calm steps if you suspect a reaction.

preservative

Calcium Propionate (E282): The Bread Preservative and Sensitive Skin

Calcium propionate keeps bread mould-free and is one of the additives some people link to hives and eczema flares. What it is, who reacts, and where it hides.

additive - natural colour

Carmine and Cochineal (E120): A Natural Red That Still Reacts

Carmine (E120) is a natural red colour made from insects, and natural does not mean inert. A UK plain-English guide to what it is, who reacts, where it hides, and how to spot it on a label.

colour

Carmoisine (E122): The Red Azo Dye in the Southampton Six

Carmoisine (E122), also called azorubine, is a synthetic red azo dye linked to hives and itching in sensitive people. What it is, who reacts, and how to spot it.

condition - chronic urticaria

Chronic Hives and Food: Which Triggers Are Worth Checking

When hives keep coming back, food is a common suspect. A calm, UK-anchored guide to the additives and natural foods most often linked to chronic urticaria, and a sensible way to find your own triggers.

colour

Erythrosine (E127): The Tightly Restricted Cherry-Red Dye

Erythrosine (E127) is a synthetic red dye now limited to cocktail and candied cherries in the UK and EU. What it is, who reacts on the skin, and where it still hides.

additive

Monosodium Glutamate (MSG): What the Skin Evidence Actually Says

MSG (E621) is a flavour enhancer often blamed for reactions. For skin symptoms the honest evidence is weak and mixed. What it is, what the science shows, and how to test it for yourself.

additive

Patent Blue V (E131): The Synthetic Blue Dye and the Skin

Patent Blue V (E131) is a synthetic blue colour in sweets, drinks and some medicines. Food reactions are uncommon, but they happen in sensitive people. What it is, who reacts, and where it hides.

colour

Ponceau 4R (E124): The Red Azo Dye and the Skin

Ponceau 4R (E124) is a synthetic red azo dye in sweets, drinks and desserts that can trigger hives in people sensitive to azo colours. What it is, the UK children's warning it must carry, where it hides on labels, and calm steps if you suspect a reaction.

preservative

Potassium Sorbate (E202): A Common Preservative and the Skin

Potassium sorbate keeps countless foods and cosmetics fresh, and is an occasional cause of contact reactions and hives. What it is, who reacts, and where it hides.

colour

Quinoline Yellow (E104): A Southampton Colour and the Skin

Quinoline Yellow (E104) is a bright yellow food colour, one of the 'Southampton Six', that some people with chronic hives find worsens their skin. What it is, who reacts, and where it hides.

preservative

Sodium Benzoate and the Benzoates (E210 to E213): Preservatives and Chronic Hives

Benzoate preservatives like sodium benzoate (E211) keep soft drinks, sauces and pickles fresh, and are repeatedly linked to worsening chronic hives in sensitive people. What they are, where they hide on UK labels, and calm steps if you suspect a reaction.

preservative

Sodium Nitrite and the Nitrites (E249 to E252): Cured Meats and Flushing

Nitrite and nitrate preservatives in bacon, ham and salami are linked to flushing and headache, and often pile onto the histamine load that drives hives. What they are, where they hide on UK labels, and calm steps if you suspect a reaction.

additive

Sulphites (E220 to E228): Wine, Dried Fruit and the Skin

Preservatives in wine, dried fruit and processed foods that can trigger flushing, hives and itching.

additive

Sunset Yellow (E110): The Orange Dye Linked to Hives

Sunset Yellow (E110) is a synthetic orange azo dye in drinks and sweets, and one of the colours linked to hives and itching in sensitive people. What it is, who reacts, and how to spot it.

additive - synthetic colour (azo dye)

Tartrazine and Other Azo Dyes: The Food Colours Linked to Hives

Azo dyes like tartrazine (E102) are bright synthetic food colours that can trigger hives and itching in sensitive people. A UK plain-English guide to what they are, who reacts, the label rules, and how to spot them.

Browse everything

Plain-English help for sensitive and allergy-prone skin, with the food triggers marked.

New here? Start with these

Three good places to begin if you're working out what your skin reacts to.

Looking for a tool that checks products against your own list? See our comparison of ingredient-checker apps.

The Sensitive Skin Ingredient Decoder

A free one-page guide to reading a skincare label fast: the irritants to watch, the fragrance loopholes, and what "fragrance-free" and "hypoallergenic" really mean.